Having fun with webmaster tools

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Why are links …

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Lessons I've learned from search queries

Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. SEO only becomes difficult when other people become involved that aren’t SEOs. Rankings are currently in turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy …

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Find out more about bread crumbs

As they crawl your site, they index content to appear in the search engine results. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. You need to come up with blog post ideas, and there are various sources of …

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Here's what industry insiders think about page impressions

Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc. Whilst we may have just said that keywords are no longer …

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The back story of page impressions

High-quality, timeless content performs better in search engines than short-lived articles. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries …

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What online marketing tools do you use?

Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6–12 months required for a new …

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The hidden agenda behind CTR

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Don’t overlook websites that don …

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My thoughts on anchor text

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it …

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This story about bounce rates will haunt you forever

That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. Search engine optimization or SEO in short, is a set of rules which can be followed to optimize …

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Why are search queries so popular?

Search engines employ ‘spiders’ which literally crawl the web, looking for websites to list. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. However, a significant portion of searches take place on alternative sites …

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More importance is given to analytics

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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Things about authority sites you have to experience yourself

SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. As a greater percentage of the population become increasingly technologically …

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Missing Alt Tags and Broken Images

Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media …

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Keep an eye on duplicates

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. ake sure it’s easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics …

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Make it sufficiently broad in terms of analytics

This is an integrated approach to drives customers to your business through a web portal. This is blatantly untrue and, so long as you follow the best practices, you’ll be able to create engaging content that appeal to search engines, gains social media shares and encourages readers (and potential …

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Bucket brigades based on splogs

When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Some directories cost money in order to be accepted into …

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Latest developments in metrics

It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. By highlighting your website, you help Google better understand your site’s …

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Headings and link building

Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. In our experience, 100-200s of milliseconds load time is a …

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Opting for Effective Search Engine Optimization

What’s so important about hashtags in SEO? This kind of evergreen content is usually longer than an average blog post. You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language …

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Tell me more about CTR

SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! In the …

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Establish your position regarding canonical URLs

The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags. Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what …

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