This year will be the year of analytics

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Take a moment to …

more ...

Remember that web portals make the web go round

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. cause a few issues. When it comes to improving the page rank of a …

more ...

Everything you need to know about link exchanges

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it …

more ...

Reasons why marketers love quality

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

more ...


Questions to ask about non reciprocal links

Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it’s more important to simply be consistent with your publishing and to publish about the same amount of content each week. There …

more ...

How do you feel about link exchanges now?

Simply, when you’re in a rush and using such a small device, speaking is much easier than typing your question out. If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go …

more ...

Replicate the same process with other websites

Is your homepage title tag duplicated on another web page? But it will not provide you with regular website traffic. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Fifty-six percent of Google queries show no paid ads at all, so if you’re counting …

more ...

Myths and misconceptions about webmaster tools

Developing a comprehensive white-hat strategy is absolutely essential for your business. Search engines like aged domains, and give them more authority over newer sites. By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for …

more ...


The steps needed for putting keyword research into action

To protect it’s product, Google suddenly released the Penguin update and several additional updates over the next two years. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it …

more ...


Headings and URLs

Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative source on a topic. Backlinks are commonly referred to as one of the …

more ...

Don’t forget about reporting

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. The customer’s experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans become loyal customers …

more ...

Reasons why you cannot learn SEO well

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. This is important because most Internet users rely heavily …

more ...

How to survive your first encounter with analytics

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Create great content. Google’s reputation depends on it leading users to high quality sites …

more ...


Follow a consistent cadence towards sitemaps

A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Sometimes you might find broken links to your website …

more ...

The first choice should be search marketing

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Even if you’re working with a small team, it can be extremely useful to ensure that your content is proofread by somebody else …

more ...

The hidden agenda of plugins

If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse or frustrate readers. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can …

more ...

Update your RSS feeds on a regular basis

Selecting the right keywords, in the end, all comes down to understanding your target audience. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the …

more ...

Should more importance be given to text links for search marketing?

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. All business websites are different and there is never any ‘One …

more ...

The hidden agenda of domain authority

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Links don't matter that …

more ...



Concentrate on actionable meta tags

Google insists that you must also work on the website’s authority to drive higher levels of trust. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present …

more ...

Write a keyword-rich introduction about analysis

Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the …

more ...


Clarification about comment spam

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. The more a site is appealing to humans, the more search engine …

more ...


Supplemental Content for SEO

Remember that your success in SEO is directly proportional to the amount of effort you exert. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. Local directories are specific to both your …

more ...

Adjust your appearance in search by utilising webmaster tools

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase …

more ...

Build on the trust of existing content

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but …

more ...