Keyword Research for Page Titles

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Cloaking is a method which gives search …

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Create an Engaging Web Presence by the use of html

You cannot afford to have a website which is unprepared for voice-search, and making real changes to your content creation strategy today can help to prepare you for the inevitable evolution of Google’s service: If you’ve deployed campaign tracking URLs, then measuring their effectiveness is as simple as …

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Reasons that people rely on 301 redirects

Stock-photos are the worst. Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors …

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The benefits of meta tags to your search marketing strategy

Body Keywords – Body keywords are regularly composed of two words which will offer some information on the customer’s intent, but not too much. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level …

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When your use of javascript becomes obsessive

WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice …

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Wait. Are 301 redirects really that simple?

Google, Yahoo and Bing all offer a paid option call “Pay Per Click” ads, where you pay the search engines to show up for certain searches. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has …

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The latest trends in anchor text

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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Types of site changes brought on by scraping

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. All the content you produce should be tailored to your target customer / audience …

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Its all about landing pages

This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly. The right …

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The truth about URLs

The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for …

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Why analytics matter

Stick to these good practices and you’ll be on your way to free traffic. As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus a fabricated link purely for manipulative gain. The former helps you. The latter hurts …

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Find the right Chinese keywords

Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people are searching for them. A solid place to start is Google’s free Keyword Planner …

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Expand your analytics as necessary

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

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What's the story about link research

We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your …

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The latest trends in SEM

Therefore, site speed, quite rightly, can have a huge impact on SEO. You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper …

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Types of site changes brought on by CTR

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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Which SEO tactics pay the greatest dividends?

In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of attack can be particularly disheartening for content creators who see their work immediately discredited and used against them. For your pages to become searchable and indexable by …

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Boost site speed and utilise meta tags

It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. Canonicalizing a page is a way of telling Google that this URL is the “master version …

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Taboos about web 2.0 that you should know

Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. Links are …

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The hidden agenda of bounce rates

The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between …

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Boost site speed and utilise link research

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating …

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Tell me more about dynamic pages

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be …

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Create an Engaging Web Presence by the use of dynamic pages

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. SEO is all about staying relevant …

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