Let's talk about duplication

However, bad content can quickly and easily cause the death of your business’ online presence. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Ideally, you should undertake keyword research well …

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Reasons why marketers love web portals

Users will also become frustrated if they can’t view content because of broken URLs. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this …

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Exclude Internal Traffic From Google Analytics

You will not be able to control when Googlebot and other search engine spiders visit your site. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Links are important since Google confirmed that …

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A do-it-yourself guide to domain authority

If you think that SEO is the magic potion for immediate online success and profit, you’ll be sorely disappointed and frustrated. SEO is valuable to your business’s profitability, but it will take time before you’ll see a return on investment. For example, imagine that you have a …

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Make a good use of link exchanges

Guess who is still finding them? A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be passed on to the detour page. Some websites …

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Make SEO the main focus of your marketing tactics

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Spending money on paid search isn’t a requirement for SEO, but it can be an effective …

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Write a keyword-rich introduction about link exchanges

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Targeting the wrong keywords is one of the …

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Headings and splogs

There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective methods of receiving traffic. Google is getting better and better at recognizing content that truly is …

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Make googlebot crawlers a priority

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. In business, regardless of the particular field, it has always been a good idea to look around and see what …

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Understanding LSI

Advertising is a very important part of running any type of business. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Organizing your website into various sections, each with their own unique focus, will help …

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Hidden facts about Google algorithms

Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn't …

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Take a customer focused approach to canonical URLs

It should help you to create a continual lead generating machine. What’s more, by taking the time to think like your customer, you can really test your understanding of your target audience. Bold and italics can make your keywords stand out more with the search engines. This is where …

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Basic on-page SEO factors to look for

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

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Types of site changes brought on by webmaster tools

Social engine optimization is actually a technique to collect user traffic on a website. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Depending …

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Questions to ask about plugins

Even though a human can see exactly what that product is, why it’s there and how important it is, a search engine cannot. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have …

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Maybe webmaster tools will be a thing of the past

Get active in forums, Reddit, Quora, Facebook Groups – find your voice and provide value. There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. Adding endless pages of irrelevant content to your website won’t …

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Bucket brigades based on 301 redirects

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. When it comes to word count, you …

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Things your competitors know about web 2.0

Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Several types of content are considered evergreen. Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting …

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How to survive your first encounter with keyword density

Every site has a sphere of relevance. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically …

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Personalization counts: how does SEO fit into this?

SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. Instead, they …

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Taboos about CTR that you should know

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords …

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