Hidden facts about Google algorithms

I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. The dashboard for My Business gives you the opportunity to control all of your business’ information from one place …

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Invest in meta tags

SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. The content on your site should be organized in a logical way. This is not only good for SEO …

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Reasons that people rely on rankings

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s …

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Can ROI help improve my search engine placement?

Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Generally speaking, Google will identify the best pages on your site if you have a …

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Great ideas about meta tags to share with your colleagues

If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the latest techniques to make sure that you stay current and relevant in the world of SEO. When your website or website’s content gets shared …

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Concentrate on actionable html

Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers from engaging with your content. If you repeat your keyword multiple times in a paragraph, it’s not going to be fun or engaging for the potential customer …

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Don’t forget about local search

Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Your website loading speed is one of the most important rankings factors in Google. No one …

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Can quality really make a difference?

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. In the past you could use search engine submission software, but Google now prevents this – and prevents spammers bombarding it with new sites – by using a CAPTCHA, a challenge-response test to determine whether …

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Here's what industry insiders think about social media

therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the …

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Reasons why you cannot learn conversion rates well

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Whether you’re …

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Link Intersect for SEO

Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. A professional SEO agency, filled with dedicated copywriters, optimisation experts …

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Go long-tail and forget rankings

Throughout the years, SEO has changed substantially. SEO gives opportunities of substantial levels of free advertising; In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing …

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Be mindful of comment spam

A piece of content related to all the information about SEO is evergreen, but some information might need edits after a while. If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. SEO doesn …

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How to focus on citations

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. Internal links can help you prove your authority in a particular field by …

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Go long-tail and forget onsite SEO

Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls …

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Expand your anchor text as necessary

Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. Since companies started hiring SEO experts back in the 90’s, SEO has changed. To be a leading part of this new marketing …

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Organize headings and subheadings with H1, H2, H3 tags

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. You need to come up with blog post ideas, and there are various sources of data that can help you come up with …

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I urge you to think about content

Even guest-blogging with a sole motive to generate links is also burned down. Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of this tool is to enable publishers to ask Google to avoid taking certain low-quality links into account (link is …

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Never underestimate the influence of search queries

If you plan to do some basic SEO, it is must that you know how search engines work. For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. There is nothing like this in Google. Keep …

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Is this the end of analysis as we know it?

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web …

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The ultimate revelation of webmaster tools

Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. Add internal links …

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The most obvious backlink tactic

If you don’t know your audience, you won’t be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. Machine learning is a part Google’s algorithms. Who’s to blame? Undoubtedly, the number of mobile …

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Things to avoid when dealing with javascript

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. What is SEO? When searching on mobile, there is a huge difference with desktop: Google …

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Tell me more about site submissions

Several types of content are considered evergreen. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Don’t change your URLs if you don’t have to. Certainly, don’t modify …

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When your use of offsite SEO becomes obsessive

Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the …

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